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Using ZMET to Construct the Consensus Map for Online Art-based Startups
Juhyun Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/400754
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.238
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
art-based startups
online
artistic and cultural industry
ZMET
consensus map
consumer behaviour
Author
Juhyun Kim(Sungshin Women’s University, Republic of Korea)