KOREASCHOLAR

DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400755
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.239-242
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
    Introduction
    Empirical Study
    Participants and Design
    Results
    General discussion
Key References
Author
  • Mark T. Spence(Bond University, Australia)
  • Dong-Mo Koo(Kyungpook National University, Republic of Korea)
  • Jae-Eun Kim(University of Auckland, NeW Zealand)
  • Jacob C. Lee(Dongguk University, Republic of Korea) Corresponding author
  • Chaein Lee(Korea University, Republic of Korea)
  • Elise Hunter(Advanced Learning Limited, New Zealand)
  • Jungkeun Kim(Auckland University of Technology, New Zealand)