KOREASCHOLAR

FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD

Jing Zhang, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400756
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.243-244
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer engagementsocial media advertisingneuromarketingdeep learning
Author
  • Jing Zhang(SungKyunKwan University, Republic of Korea) Corresponding author
  • Eun-Ju Lee(SungKyunKwan University, Republic of Korea)