KOREASCHOLAR

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400760
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.256-262
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The study builds and tests a framework investigating the determinants of customer engagement with luxury brands on social media platforms.

Keyword
luxury brandscustomer engagementsocial mediadreams
Table Content
ABTSRACT
1. Introduction
2. Literature review
3. Methodology
7. Discussion
8. Limitations and future research
References
Author
  • Saleh Bazi(Newcastle University, UK) Corresponding author
  • Raffaele Filieri(Audencia University, France)
  • Matthew Gorton(Newcastle University, UK)