KOREASCHOLAR

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON SOCIAL MEDIA CRISES IN TRAVEL INDUSTRY

Tai Ming Wut, Bill Xu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400763
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.274-275
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
corporate social responsibilitysocial media crisestravel industry
Author
  • Tai Ming Wut(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong) Corresponding author
  • Bill Xu(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong)