KOREASCHOLAR

BARRIERS TO BEHAVIOR CHANGE AND RECOMMENDATIONS: A CASE STUDY OF IVORY PRODUCT CONSUMPTION IN CHINA

Ge Xiao, Hyeryeon Lee, Woojun Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400764
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.276-280
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Despite a ban on international trade in parts and derivatives of endangered species, illegal killing, trading, and consumption of endangered wild animals have continued to be the major causes of their rapid decline. The numbers of some endangered species (e.g., tigers, rhinos, elephants, marine turtles etc.) have been declining at an alarming rate in recent decades due to the rising wealth and increasing desire to display their wealth in East and Southeast Asian countries, including China.

Keyword
consumer behaviorChinese consumerssustainabilityivory
Table Content
ABSTRACT
    Introduction
    Theoretical Framework
    Preliminary Results
    Discussion
    Limitation
ReferenceAjzen, Icek (1991). &quat;The Theory of Planned
Author
  • Ge Xiao(Wilkes University, United States) Corresponding author
  • Hyeryeon Lee(Wilkes University, United States)
  • Woojun Lee(Wilkes University, United States)