KOREASCHOLAR

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400765
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.281
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sustainable product developmentrelational asymmetryfashionsupplierretailer
Author
  • Cagri Talay(Nottingham Trent University, UK)
  • Lynn Oxborrow(Nottingham Trent University, UK)
  • Helen Goworek(Durham University, UK)