KOREASCHOLAR

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400769
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.300-305
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The nature of NPD is conducive to SMEs improvising at all stages of the process. This has the potential to create new knowledge, which, if retained and harnessed, can then be applied at higher strategic levels within the firm. This paper examines this phenomenon, through a preliminary qualitative study.

Keyword
improvisationnew product developmentorganizational learningqualitative research
Table Content
ABSTRACT
INTRODUCTION
BACKGROUND
METHODOLOGY
RESULTS AND DISCUSSION
CONCLUSION
SELECTED REFERENCES
Author
  • Artemis Tonikidou(Loughborough University, United Kingdom)
  • Anne Souchon(Loughborough University, United Kingdom) Corresponding author
  • Kyriakos Kyriakopoulos(ALBA Graduate Business School)
  • Paul Hughes(De Montfort University, United Kingdom)
  • Belinda Dewsnap(Loughborough University, United Kingdom)
  • Mathew Hughes(Loughborough University, United Kingdom)