KOREASCHOLAR

HOW MARKETING ORGANIZATIONAL STRUCTURE AFFECTS RADICAL PRODUCT INNOVATION WITHIN THE FIRM

Tetsuo Horiguchi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400772
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.314
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
radical innovationnew product developmentmarket explorationmarket organizationmarketing department
Author
  • Tetsuo Horiguchi(Toyo University, Japan)