KOREASCHOLAR

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400774
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.316
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
global brandsglobalizationChinese consumersculturevalues
Author
  • Mark Cleveland(University of Western Ontario, Canada) Corresponding author
  • Boris Bartikowski(Kedge Business School, France)