KOREASCHOLAR

CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION

Akinori Ono, Yusuke Iwama, Ryohei Kitazawa

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/400777

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.323

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Akinori Ono(Keio University, Japan) Corresponding author
Yusuke Iwama(Keio University, Japan)
Ryohei Kitazawa(Keio University, Japan)