KOREASCHOLAR

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400778
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.324
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumerstore choiceregulatory focusmultichannel
Author
  • Mai Kikumori(Ritsumeikan University, Japan)
  • Ryuta Ishii(Fukui Prefectural University, Japan)
  • Akinori Ono(Fukui Prefectural University, Japan)