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A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS
Yongdan Liu, Matthew Tingchi Liu, Ziying Mo, Kai Lam Ng
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/400781
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.526
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
destination image
tourist-generated content
content analysis
python
macau; text mining
Author
Yongdan Liu(Sun Yat-Sen University, China)
Matthew Tingchi Liu(University of Macau, Macao)
Corresponding author
Ziying Mo(Sun Yat-Sen University, China)
Kai Lam Ng(University of Macau, Macao)