KOREASCHOLAR

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400784
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.514-515
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brandPop-up storeImgae gapCustomer engagementText mining
Author
  • Kaoru Kurisu(Waseda University, Japan)
  • Tomoko Kawakami(Waseda University, Japan) Corresponding author