KOREASCHOLAR

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400790
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.468-472
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Virtual Reality is based on three key characteristics: immersion, interactivity (Boyd & Koles, 2018). Firstly, when exposed to a virtual environment, the individual experiences the sense of immersion or presence within that environment. The user feels like being there and escaping or becoming isolated from the real world. Beside immersion, VR provides a very dynamic environment (Loureiro et al., 2019), which is important to create consumer involvement. Hence, the current study explores antecedents of emotions and purchase intention in virtual supermarket setting

Keyword
emotionspurchase intentionvirtual realitymental imageryproduct involvementpresencevirtual supermarket setting
Table Content
ABSTRACT
Hypotheses
Methodology
Results
Conclusions and implications
References
Author
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal) Corresponding author
  • Carolina Correia(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • João Guerreiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), Portugal)