KOREASCHOLAR

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400792
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.480-484
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Pedro Policarpo(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • João Guerreiro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)