KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE
Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/400792
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.480-484
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
human brands
brand community engagement
co-creation
brand love
Author
Pedro Policarpo(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
João Guerreiro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)