KOREASCHOLAR

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400793
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.478-479
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
influencer marketingInstagrampurchase decisionbrand Attitude
Author
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Filipa Rosado Pinto(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Inês Costa(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)