KOREASCHOLAR

MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS

Suneal Bedi, David Reibstein
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400797
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.456
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
nation brandingbrandinginternal marketingself enhancement bias
Author
  • Suneal Bedi(Kelley School of Business-Indiana University, USA)
  • David Reibstein(The Wharton School, University of Pennsylvania, USA)