KOREASCHOLAR

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400798
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.454-455
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer resistance to innovationcustomer loyaltyinnovation adoption
Author
  • Chen Weng(Zhejiang Sci-Tech University, China)
  • Yang Sun(Zhejiang Sci-Tech University, China)