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IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400801
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.449-450
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
customer value co-creationidea innovativenessbehavior intensityproduct designluxury product
Author
  • Hao Zhang(Northeastern University, China) Corresponding author
  • Zengguang Ma(Northeastern University, China)
  • Chenyue Qi(Northeastern University, China)