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MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING
Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/400803
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.441
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
high-end
mobile video advertising
cosmetics brand
Author
Yeolim Yoon(Yonsei University, South Korea)
Jikyung Jeanne Kim(IE University, Spain)
Jeonghye Choi(Yonsei University, South Korea)
Sanghyeak Yoon(Yonsei University, South Korea)