KOREASCHOLAR

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400803
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.441
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Yeolim Yoon(Yonsei University, South Korea)
  • Jikyung Jeanne Kim(IE University, Spain)
  • Jeonghye Choi(Yonsei University, South Korea)
  • Sanghyeak Yoon(Yonsei University, South Korea)