KOREASCHOLAR

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400804
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.440
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Selfie campaignsMental imageryBrand engagement/attachment/attitude
Author
  • Elisabeth Wolfsteiner(University of Vienna, Austria) Corresponding author
  • Marion Garaus(Modul University Vienna, Austria)
  • Udo Wagner(Modul University Vienna, Austria)
  • Alexander Girschick(University of Vienna, Austria)