KOREASCHOLAR

EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400805
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.339
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SubtitlesVideo adsScreen sizeAd skepticismConsumer attitudes 1 liu1006japan@
Author
  • Yuting Liu(Waseda University, Japan)
  • Mineo Kei(Kindai University, Japan)
  • Morikazu Hirose(Tokyo Fuji University, Japan)