KOREASCHOLAR

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400806
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.338
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
location-based admobile phone use motivationmedia affinitytrustrisk
Author
  • A-Reum Jung(Sejong University, South Korea)
  • Jun Heo(Louisiana State University, USA)