KOREASCHOLAR

THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE

Se Kyung Woo, Joonheui Bae, Dong Mo Koo, Hye Jin Ryu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400807
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.337
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NostalgiaNarrativeAltruisticEgoisticHealthy food preference
Author
  • Se Kyung Woo(Kyungpook National University, Republic of Korea)
  • Joonheui Bae(Kyungpook National University, Republic of Korea)
  • Dong Mo Koo(Kyungpook National University, Republic of Korea)
  • Hye Jin Ryu(Kyungpook National University, Republic of Korea)