KOREASCHOLAR

KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400811
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.326
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
KOLGeneration ZSelf-expansionChinaFrance
Author
  • Tingting Mo(Zhongnan University of Economics and Law, China)
  • Marie-Cécile Cervellon(EDHEC Business School, China)