KOREASCHOLAR

THE EFFECTS OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN THE SOCIAL MEDIA

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401126
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.579-580
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
SNSinfluencerexpertiseattractivenesslikabilityinteractivityparasocial interactionpurchase intention
Author
  • Min-Sook Park(Catholic University of Pusan)
  • Jong-Kuk Shin(Pusan University)
  • MinKyung Moon(Pusan University)
  • JaeHun Kim(Pusan University)