KOREASCHOLAR

THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY

Seongsoo Jang, Mehdi Farajallah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401128
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.581-583
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sharing economyPeer-to-peer ridesharingHomophilyHeterophilyMatching
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ABSTRACT
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Author
  • Seongsoo Jang(Cardiff University)
  • Mehdi Farajallah(Rennes School of Business)