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THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS

Seongsoo Jang, Jinwon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401129
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.584-586
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sharing economyQuality cuesMarket-driven capabilitiesSpatial effectsAirbnb
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ABSTRACT
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Author
  • Seongsoo Jang(Cardiff University)
  • Jinwon Kim(University of Florida)