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SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES

Yeongbae Choe, Hyesun Kim, Jooa Baek, Sangsuk Yoon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401130
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.587-588
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Mega-sport eventspatial analyticschoice experimentdecision strategy
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ABSTRACT
Author
  • Yeongbae Choe(University of Macau, Macao SAR)
  • Hyesun Kim(Woosong University)
  • Jooa Baek(Goldey-Beacom College)
  • Sangsuk Yoon(University of Dayton)