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HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401131
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.589-591
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
open innovationfirm performancesustainability orientationinnovation capability
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ABSTRACT
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Author
  • Chenyue Qi(Northeastern University)
  • Hao Zhang(Northeastern University)