THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY
Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401132
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.592-597
pp.592-597
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
EXTENDED ABSTRACT
Introduction
Research Model
Methodology
Results and conclusion
Discussion
References
Introduction
Research Model
Methodology
Results and conclusion
Discussion
References
Author