KOREASCHOLAR

THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE

Seo Chul Jang, So Young Her, Kyung Hoon Kim

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/401133

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.598

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

service quality perceived value-in-use customer engagement customer experience customer satisfaction repurchase intensions salesperson B2B energy industry

Author

Seo Chul Jang(Changwon National University)
So Young Her(Changwon National University)
Kyung Hoon Kim(Changwon National University)