KOREASCHOLAR

THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401134
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.599-600
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
innovative productcosmeticsperceived valuepurchase intention
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ABSTRACT
References
Author
  • Isaac Cheah(Curtin University)
  • Min Teah(Curtin University)
  • Anwar Sadat Shimul(Curtin University)
  • Hyo Jin Eom(Korea University)