KOREASCHOLAR

THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS

Hyeasinn Song, Jeeyeon Kim, Jeonghye Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401135
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.601-602
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
innovative productrepeat purchasecross-channel strategy
Table Content
ABSTRACT
Author
  • Hyeasinn Song(Yonsei University)
  • Jeeyeon Kim(National Sun Yat-sen University)
  • Jeonghye Choi(Yonsei University)