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IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY
Bora Qesja, Roberta Crouch, Pascale Quester
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401137
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.608
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
product innovation
change of authenticity
consumer behaviour
Table Content
ABSTRACT
Author
Bora Qesja(Australian Institute of Business)
Roberta Crouch(Flinders University)
Pascale Quester(University of Adelaide)