KOREASCHOLAR

IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY

Bora Qesja, Roberta Crouch, Pascale Quester
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401137
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.608
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Author
  • Bora Qesja(Australian Institute of Business)
  • Roberta Crouch(Flinders University)
  • Pascale Quester(University of Adelaide)