KOREASCHOLAR

TO BOT OR NOT TO BOT? EXPLORING THE DIFFERENCES IN CONSUMERS’ EXPERIENCE WITH CHATBOTS VERSUS ONLINE HUMAN AGENTS

Anh D. Tran, Jason Pallant, Joel Haire, Lester W. Johnson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401138
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.609-610
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
chatbotsvirtual assistantsonline chat agentscustomer experiencehuman mediationsentiment analysis
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ABSTRACT
References
Author
  • Anh D. Tran(Swinburne University of Technology)
  • Jason Pallant(Swinburne University of Technology)
  • Joel Haire(Swinburne University of Technology)
  • Lester W. Johnson(Swinburne University of Technology)