KOREASCHOLAR

CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES

Anjali Chopra, Soujanya Narsipur
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401139
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.611-612
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
services managementchatbotscustomer satisfactionservice performanceservice delivery
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ABSTRACT
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Author
  • Anjali Chopra(K.J. Somaiya Institute of Management)
  • Soujanya Narsipur(K.J. Somaiya Institute of Management)