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CUSTOMER RESPONSES TO A FRONTLINE SERVICE ROBOT IN A RETAIL SERVICES CONTEXT
Amelia, Christine Mathies, Paul G. Patterson
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401141
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.618
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
frontline service robot
customer responses
retail banking
human-robot interaction
UTAUT
thematic analysis
Table Content
ABSTRACT
Author
Amelia(School of Marketing, University of New South Wales)
Christine Mathies(School of Marketing, University of New South Wales)
Paul G. Patterson(School of Marketing, University of New South Wales)