KOREASCHOLAR

DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS

Ana Maria Soares, José Carlos Pinho, António Alves
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401144
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.637-638
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
virtual customer service agentsE-commercewebsite loyaltysociabilityperceived visual attractivenessperceived enjoyment
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ABSTRACT
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Author
  • Ana Maria Soares(University of Minho)
  • José Carlos Pinho(University of Minho)
  • António Alves(University of Minho)