KOREASCHOLAR

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401145
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.639-644
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
brand authenticitycustomer experiencehospitality.
Author
  • Filipa Rosado-Pinto(Instituto Universitá rio de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(Instituto Universitá rio de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
  • Ricardo Godinho Bilro(Instituto Universitá rio de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))