KOREASCHOLAR

PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19

Jisu Ko, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401146
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.645-646
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
pandemicCOVID-19fashion consumption changeTime-series-cluster analysisTwo-way ANOVA analysis
Author
  • Jisu Ko(Yonsei University)
  • Eunju Ko(Yonsei University)