KOREASCHOLAR

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401148
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.648-649
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Collaboration marketingCollaboration skinCollaboration goodsCustomer EquityPurchase IntentionCustomer Lifetime Value
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ABSTRACT
Author
  • Jiwon Yoo(Yonsei University)
  • Eunju Ko(Yonsei University)