KOREASCHOLAR

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401153
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.677
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandnew luxuryflagship storeart collaborationbrand experienceart as an experience
Table Content
ABSTRACT
Author
  • Yeonseo Park(Yonsei University)
  • Eunju Ko(Yonsei University)