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I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS
Alexandra Polyakova
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401154
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.678-684
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Prosocial behaviour
donations
entitlement
self-enhancement
status-seeking
Table Content
ABSTRACT
Introduction
REFERENCES
Author
Alexandra Polyakova(University of Sussex)