KOREASCHOLAR

HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION

Xing Liu, Lisa Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401156
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.686-687
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
green productsocial responsibilityenvironmental valueconsumers
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Author
  • Xing Liu(Chinese University of Hong Kong)
  • Lisa Wan(Chinese University of Hong Kong)