KOREASCHOLAR

INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT

Hyejo Hailey Shin, Miyoung Jeong, Haemoon Oh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401157
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.688-692
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
internal marketingrewardrecognitionsatisfactionengagement
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHODOLOGY
RESULTS
CONCLUSION
REFERENCES
Author
  • Hyejo Hailey Shin(University of South Carolina)
  • Miyoung Jeong(University of South Carolina)
  • Haemoon Oh(University of South Carolina)