KOREASCHOLAR

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401159
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.695-696
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
digital drop retail modellimited-edition productsdesired benefitsbuzzbrand equity
Table Content
ABSTRACT
Author
  • Qianhui Rao(Yonsei University)
  • Eunju Ko(Yonsei University)
  • Heeju Chae(Kyungsung University)