KOREASCHOLAR

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401160
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.697
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
signaling theorypower theoryplatform servicescustomer review platforms
Table Content
ABSTRACT
Author
  • Jennifer J. Lee(Boston University)
  • Sirajul Arefin Shibly(University of North Carolina Upstate)