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UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS
Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401163
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.704-709
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
travel app
expectation-confirmation
privacy protection
perceived security
continued use intention
Table Content
ABSTRACT
Introduction
Theoretical Background
Methods
Results and Conclusion
References
Author
Kijung Choi(William Angliss Institute)
Ying Wang(Griffith University)
Beverley Sparks(Griffith University)
Sejung Marina Choi(Korea University)