KOREASCHOLAR

UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401163
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.704-709
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Theoretical Background
Methods
Results and Conclusion
References
Author
  • Kijung Choi(William Angliss Institute)
  • Ying Wang(Griffith University)
  • Beverley Sparks(Griffith University)
  • Sejung Marina Choi(Korea University)